Marketing Automation
We’ll create an award-winning customer experience automation platform for you
Making meaningful experiences for your customers
Learn moreEnhance Your Customer’s Journey
Deliver marketing & sales content to the right customer at the right time.
Targeted Emails
Make sure the right message gets to the right person. We can group your audience into segments based on almost any factor.
Triggered Emails
Trigger emails based on purchase, site visits, engagement, etc. Automatically send emails that your audience cares about most.
Email Deliverability
There’s a science to hitting someone’s inbox rather than spam folder. Feel confident in your emails actually being seen by your customers.
Smart Autoresponders
Get in touch right away, smartly. Send welcome emails, automation series based on email clicks and visits, follow up on lead magnets, and more.
Email Funnels
Sell more with email. Set up email automations that turns your contacts from interested leads to paying customers.
SMS Messaging
Want to reach someone right away? More people are opting to receive texts than before so stay ahead of the game and send SMS messages.
Lifecycle Marketing
A sales CRM with automation stops tasks from piling up on your desk. Automate lead/prospect priorities and contact management so you have time to sell.
Instead of chasing down phone numbers, email addresses, mailing addresses, or past activity, manage your contacts in one location. Automatically update contact details and view a contact’s history from the contact record. See what your customers are looking at on your website or get a view of your entire sales pipeline.
Automated contact management lets you see your whole sales process at a glance. When you can automate task assignment and sales routing, your sales team is always on the same page. Track interactions at every stage of the sales cycle, and pick up where anyone else left off, easily.
Know Your Customers Like Never Before
Do you have a sales team? If yes, this will be perfect for you. If no, this will be perfect for you.
Each contact in your system will have a contact profile and you will be able to see exactly what your customers are engaging with on your website(s), campaign emails, automation emails, SMS messaging, and more.
It’s a lot easier to sell when you know exactly what your customer cares about most!
Track what’s important
Score Your Customers
A contact score is a numerical value that is assigned to your contacts. A single score can consist of one or more “rules” that can award or subtract points from contacts if they meet your conditions.
We can help score anything you deem important to your business – email opens, email clicks, visits to your website, form submissions, if the contact lives in your metropolitan area, age, if they watch a video, etc.
Use scoring and/or “dollar value” to know who is most likely to convert to a customer, or who is a loyal customer. Optimize your sales process so that your team is always focused on the highest quality customers.
Define Your Sales Funnel
Sales & Marketing Integration
Tie it all together! Once your customers or potential customers are engaging with your emails, SMS messaging, website, online videos, landing pages, etc. it’s important to make sure nobody falls through the cracks!
We’ll work together with you to automatically set tasks, write notes, send emails, adjust scoring, update form fields, and more so that you can feel confident in enhancing your customer’s journey with your organization.
Work Smarter with Machine Learning
Machine Learning is taking over the marketing world. It’s not too late to adopt. Take the guess-work out of the equation and begin relying on real data & analytics regarding your customers & their engagement with your company and begin seeing improved outcomes.
Landing Page Design With
Website Personalization
Your landing pages should reflect what your audience is most interested in seeing. They can be even smarter by showing exactly what the customer is most interested in viewing.
If Customer A is interested in dogs, showing them information on cats isn’t going to pique their interest. But, if you show them information on dogs then the customer journey is improved and the likelihood of success is increased.
Show the customer what they want
Email Conditions
Delivering the right content to the right person doesn’t just happen automatically. We will work with you to tell the system what to do. In this case, adding conditions in your emails will show contacts different sections of your email based on a number of criteria that you collect.
For example: if you have nurture contacts who may be interested but haven’t been as active, you can show them something completely different than say someone who is more likely to buy right now, or someone who might need an incentive to move forward.
Sentiment Analysis
Are Your Customers Happy?
Wouldn’t it be great to have a snap-shot of what your customer is currently thinking in relation to your company? Now you can with sentiment analysis.
Inside each contact’s profile will be a “Contact Sentiment” that will display their current feelings with your business, based on Machine Learning.
Whether your customer is happy, angry, sad, or neutral the more information about your customers the better.
Happy customers = more business.
What else
Other Smart Features
Predictive Sending
Machine Learning will make sure your emails are being sent at just the right time for each recipient, when they’re most likely to engage, based on previous open rates.
Win Probability
Win Probability is a percentage field for each customer that signifies how likely that contact is to be “won”, allowing you and your team to prioritize who you should focus time on.
Site Messaging
Send custom messages on your website(s) to your customers based on a contact’s interaction with your business, history on your website, and information you’ve collected.
Forecast
Deal Forecast provides an overview of your pipeline status and lets you forecast your business effectively on a daily, weekly, or monthly cycle.
Smart Reports
Focus On KPI’s To Amplify Your Business
We’ll help you pay attention to the most important details.
Schedule a call01
Set Benchmarks for Improved Performance
Benchmarking creates a culture of continuous improvements in business processes and opens doors to new opportunities, ultimately enhancing business efficiency and effectiveness while enhancing the customer journey.
02
Learn and Enhance Performance
For making better and informed decisions, the employee needs to learn new and advanced learning processes continually. This helps companies to set and achieve realistic targets, and it further increases their performance.
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Control and Monitor Your Team
Exerting control over your workforce further improves overall organizational performance, and it also lets employees and management know where they need to improve, allowing for stronger rapport.
manage your team with
Marketing Revenue
You can use the Marketing Revenue report to see how much of your store revenue was generated by automation emails and campaigns sent from your ActiveCampaign account. This report helps you understand how your marketing communications are contributing to overall sales from your store.
manage your team with
Sales Reports
The Sales Performance report provides you with a leaderboard view of your sales team’s performance. This information is displayed in top-level metrics and visual bar graphs. Using this report will give you a quick glance of the current health of your sales team and provide historical information.
manage your team with
Task Metrics Reporting
The Deal Task Overview report provides sales managers quick insight into which sales representatives need additional coaching when it comes to completing tasks and closing deals. You can see things like how many tasks were completed or not completed in a given timeframe, which kind of tasks were completed, and more allowing you a macro view of the people you’re managing on a day-to-day basis.
Other Reporting Features
Get the most of out your reporting, whether you are a day-to-day manager of a company or the owner monitoring your team.
Automation & Campaign Reports
This report provides performance statistics for the automation & campaign itself and the messaging it contains. You can use this report to identify areas of opportunity and success with each automation.
Contact Reports
Contact reports uses data from subscriptions, unsubscribes, and bounces to provide a general overview of your contact growth over a certain period of time. Use Advanced search to dive deeper into your contacts.
Goal Reports
We’ll help you measure how well certain goals are performing based on automations so that we can continuously improve your customer’s experience and increase your ROI.
Custom Reports
We’ll create custom reports that you care about most. Whether that’s regarding funnel/pipeline information, automation statistics, or general contact information, you run the show and determine what you want to see.
Understand Your True ROI
Many organizations never understand their true ROI for their sales & marketing initiatives. We help you understand where you need to improve and where you need to focus more on, allowing for a true ROI so you can fully judge results.
Goals & Conversions
Not all of your contacts have the same needs. Goal tracking lets you see who’s moving through your funnel—and where people drop off.
A conversion is a marketing term for a person who has received a marketing email, seen an online ad, or visited a website and has completed a desired goal, usually in response to a call-to-action (CTA).
We’ll work with you to determine what’s most beneficial to track for your company.
Attribution
Attribution helps you measure marketing activities that had an impact on getting a contact to achieve a desired business objective. With Attribution, you can measure the touchpoints that led to a conversion.
In each contact record, Attribution will display a list of the conversions a contact has achieved, and what engagements played a part in getting the contact to achieve that conversion.
Attribution is a fantastic tool to dive into what causes your customers to take an action you deem important to your business.
Win Probability
Win Probability is a percentage field on each profile’s “deal” that signifies how likely that deal is to be won. This allows you and your sales team to prioritize deals so you can focus your time and efforts on those that matter most to your business.
This percentage is calculated from factors that associate with deals marked as “Won” in a pipeline. Each set of factors is specific and unique to each pipeline; each pipeline will have its own set of factors.
These factors can range anywhere from the number of tasks created, to whether or not a deal entered a specific stage in your pipeline, to a contact’s email domain.
Other Platform Features
We give you the marketing automation, email marketing & CRM tools you need to create incredible customer experiences, whether you’re a B2B or B2C company.
It doesn’t matter if you are a small, medium-sized, or large business, this platform will work for you.
Connect Your E-Commerce & Other Apps
Integrate your E-Commerce platform and other apps and track sales within the platform. Run automations & campaigns based on things like abandoned carts, purchase, calendar invites & more.
Live Chat
Set up a live chat system in the platform and allow your team to talk to your customers as they are visiting your website(s). You will be able to see the conversation from the platform, as well as set up automations based on communications.
App
Whether you have a dedicated sales team or you are traveling, you can enter notes, add tasks, and more on the go using the mobile app.
Do you need help elsewhere?
Lead Generation
Leads are the life-blood of a successful organization. I can help you find them and get them into your sales funnel.
SEO
If you’re looking for someone who can get in you on the 1st page of Google, schedule a call. I got my start in the SEO world, and it was my first passion. I’d love to chat about it with you!
Digital Advertising
Whether it’s Facebook, Google Ads, Bing Ads, YouTube ads, etc. I can help find leads & increase sales through digital advertising.
Analytics
Understanding and utilizing analytics in order to determine how effective your campaigns are running or not running, so you can make the changes necessary to makes for a killer ROI!
Website
I have been working with WordPress for 14 years. Whether it’s landing page design, website design, maintenance, or even some HTML, I can help.
Omnichannel Marketing
Tie everything together with Omnichannel Marketing, the integration and cooperation of the various channels you use to interact with consumers, with the goal of creating a consistent brand experience.